Hailey Bieber slammed for ‘appropriating’ viral ‘brownie glazed lips’ trend on TikTok

Hailey Bieber has faced accusations of ‘cultural appropriation’ after sharing a TikTok video showcasing a beauty combo of brown lip liner and clear gloss which she labeled ‘brownie glazed lips’.

The 25-year-old model was soon credited for starting a new beauty trend by media outlets and fans on social media, causing anger among people of color who were quick to point out that the beauty look has actually been popular with black, brown and Latina women since the 90s.

Furious beauty lovers took to social media to call out the fashion star for appropriating the makeup technique by failing to credit the source of inspiration for the look.

Hailey Bieber has been slammed online for cultural appropriation after coining the term ‘brownie glazed lips’ to describe her viral beauty trend

Hailey shapes her lips with brown liner

Hailey reveals how to create her 'brownie glazed lips'

Fans highlighted the fact that the combination of brown lip liner and clear gloss has long been favored by women with darker skin tones over the decades before Hailey’s TikTok video

Hailey, who is married to singer Justin Bieber, first started to trend for the ‘brownie glazed lips’ after she posted a TikTok video on August 22 in which she demonstrated how to create the look while plugging her skincare line, Rhode Skin.

‘The lip combo vibe I’m feeling for fall @rhode skin,’ she wrote in the caption.

The next day she posted another clip showcasing the results of mixing brown lip liner with a clear glossy lip treatment as she stated: ‘Ready for all the fall things including brownie glazed lips.’

The name was clearly a nod to her ‘glazed donut aesthetic’ and the main message behind her skin care line.

As fans of the model then began to praise the star for creating the ‘new’ lip trend for the autumnal season, women of color began to share their frustrations about the look being credited to Hailey.

Many pointed out that the use of brown lip liner and clear gloss has long been favored by women with darker skin tones, meaning that it was wrong to give it a new name or credit the beauty trend to Hailey.

Hailey was called out for stealing 'brownie glazed lips' on TikTok

Hailey was accused of taking the idea from women of color

Many were quick to point out that the beauty look has actually been popular with black, brown and Latina women since the 90s

One furious Twitter user wrote: ‘“the Hailey Bieber brownie glazed lips trend” YOU MEAN THE SAME LIP COMBO THAT EVERY BROWN GIRL OF ALL VARIETIES OF BROWN HAVE BEEN DOING SINCE BEFORE THE BIRTH OF CHRIST’.

WHAT IS CULTURAL APPROPRIATION?

Cultural appropriation in its simplest form is when someone adopts something from a culture that doesn’t belong to them. This could be a hairstyle or a way of speaking.

The Everyday Feminism website says: ‘Unlike cultural exchange, in which there is a mutual interchange, appropriation refers to a “particular power dynamic in which members of a dominant culture take elements from a culture of people who have been systematically oppressed by that dominant group .”‘

Another added: ‘I‘m crying because she took a lip combo that black and latina women have been wearing since the 90s and named it “brownie glazed lips” to make it sound cute lol like if you gonna try to make something trend then least you could do is give credit from where you got the inspo’.

‘The fact that Hailey Bieber just wore brown lip liner and clear gloss and the white girls are going crazy over it…honey, Latinas & Black women been hip but y’all called us ghetto for it… #woc,’ one beauty lover stated.

One stated: ‘White ppl calling brown lip liner w clear gloss Hailey Bieber lips or brownie glazed lips… Hailey didn’t do s**t!! black and hispanic women have done this combo way before’.

Another commented:“Hailey’s Brownie glazed lips” and it’s literally just brown liner + gloss that black and Latina women have been doing for years.’

‘Not ub*****s saying Hailey Bieber “brownie glazed lips” is starting a trend during Hispanic heritage month,’ another wrote.

Others also highlighted the fact that branding the technique ‘brownie glazed lips’ was seen as problematic because the video was made to help sell Bieber’s products, meaning she was partially profiting off a trend created by women of color – a controversial issue within the beauty industry .

The model began to trend over the weekend as more and more women of color began to share their frustrations about the look being credited to her

The model began to trend over the weekend as more and more women of color began to share their frustrations about the look being credited to her

Back in 2019, the model has been called out on social media after she was accused of blackfishing after she showcased her dark tan on Instagram

Back in 2019, the model has been called out on social media after she was accused of blackfishing after she showcased her dark tan on Instagram

One social media user wrote: ‘Seeing Hailey Bieber get created for the “clean girl aesthetic” & “brownie glazed lips” is so exhausting like black and brown women BEEN THE BLUEPRINT but once a rich yt women does something it’s balls off the walls. ‘

Another added: ‘White girls on tiktok wearing hoop earrings and slicked bun and calling it “clean girl aesthetic” like that look hasn’t been a staple for Black and Latina women???’

DailyMail.com has contacted Bieber’s representatives for comment.

It’s not the first time the model has been called out on social media after she was accused of blackfishing in 2019.

Fans took issue with the star – who is the daughter of actor Stephen Baldwin and his wife Kennya – for showcasing an extremely dark tan, with some claiming the star was ‘blackfishing’.

One wrote: ‘So u telling me a girl @haileybieber that light can have that dark tan after just a week in the beach while there’s me who is darker than her and spend all summer in beach but still I don’t get that tan girl that’s definitely not sun soaking.’

Earlier this year, Hailey won a legal battle to name her skincare company Rhode after a clothing company with the same name sued to keep her from using the name

Earlier this year, Hailey won a legal battle to name her skincare company Rhode after a clothing company with the same name sued to keep her from using the name

The founders of the Rhode clothing line were worried about market confusion, especially after Hailey filed for a trademark for her skincare and for a clothing line as well

The founders of the Rhode clothing line were worried about market confusion, especially after Hailey filed for a trademark for her skincare and for a clothing line as well

The founders also claim that Hailey's Rhode logo is similar to their minimalist logo

The founders also claim that Hailey’s Rhode logo is similar to their minimalist logo

Another commented: ‘Blackfishing is nothing new for Mrs Hailey Bieber, when people call her out for faking her tan or looking too dark (almost black) she always plays the I am Brazilian card, even when she comes from a 100% white family. ‘

Meanwhile, the influencer faced legal woes earlier this year after being sued for trademark infringement by a clothing company also called Rhode.

The founders of the eight-year-old enterprise, which was created in New York, but is based in Los Angeles, argued that having two companies with the same name would be confusing for the public.

Celebrities such as Beyoncé, Rihanna, Tracee Ellis Ross, Khloé Kardashian, Busy Phillips, Jamie Chung, Whitney Port, Zoey Deutch and many others have worn their designs. The company recently launched a collection of home goods on their site, shoprhode.com.

In the court filings, the clothing company claims that Hailey tried to purchase the Rhode trademark from it, but the brand’s owners Purna Khatau and Phoebe Vickers refused to sell.

In the court filings, the clothing company claims that Hailey tried to purchase the Rhode trademark from it, but the brand's owners Purna Khatau and Phoebe Vickers refused to sell

In the court filings, the clothing company claims that Hailey tried to purchase the Rhode trademark from it, but the brand’s owners Purna Khatau and Phoebe Vickers refused to sell

The company claimed that Hailey’s minimalist Rhode logo looks similar to its design.

However, the brand’s biggest concern seemed to be that while Hailey was currently focusing on skincare, she had also applied for a Rhode trademark for clothing.

Hailey and her team argued in court that they were focused solely on skincare, not clothing, thus eliminating the confusion.

A federal judge agreed and denied the clothing company’s request for a preliminary injunction to prevent the cover model from using the name.

Rhode Skin was launched in June 15, and has been billed as affordable and cruelty-free.

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