Introduction
As the Indian automobile market continues to evolve, the introduction of new SUVs has become a major highlight for car buyers. In 2023, a new SUV has made its entry into this competitive space, garnering significant attention for its impressive features and competitive pricing. The launch of this SUV is crucial in the Indian market, where consumers are increasingly favoring sport utility vehicles (SUVs) over traditional sedans and hatchbacks. With rising interest in adventure, practicality, and style, this segment is flourishing, driving car manufacturers to innovate constantly and give consumers more options than ever before.
This latest offering in the compact to full-size SUV category faces stiff competition from established players, and it is poised to capture a significant share of the burgeoning SUV market in India. Let’s delve into the features and specifications of this compelling vehicle to understand why it’s generating buzz among Indian car buyers.
Overview of the New SUV
Positioned primarily as a mid-size SUV, this new entrant blends compact maneuverability with full-size utility. Available in petrol and diesel engine options, it meets the diverse preferences of Indian consumers, with hybrid variants likely in the pipeline as environmental concerns gain traction. Families, urban commuters, and highway rovers alike will find something to love, making it a versatile choice for various lifestyles.
Exterior Design & Styling
The new SUV flaunts a modern design that is sure to catch the eye of potential buyers. The bold front fascia features a striking grille and sleek LED headlights that offer a distinctive look, enhancing the vehicle’s road presence. The body shape is aerodynamic and robust, with a higher ground clearance that not only improves off-road capability but also provides a commanding view of the surroundings.
Wheel sizes vary between 17 to 19 inches, depending on the variant, contributing to its sporty appearance. Color options range from classic white and black to more vibrant hues, catering to various tastes and preferences.
Interior & Comfort Features
Step inside, and you are greeted by a spacious cabin that exudes comfort and sophistication. The layout is intuitively designed to maximize space, and rear-seat passengers will find ample legroom and headroom, making it suitable for family trips. The choice of materials reflects quality, with soft-touch surfaces and durable upholstery.
The infotainment system is a highlight, featuring a touchscreen interface that supports smartphone connectivity through Apple CarPlay and Android Auto. The premium sound system and multiple USB ports elevate the overall driving experience, ensuring that every journey can be enjoyed to the fullest.
Engine, Performance & Mileage
Under the hood, the SUV offers multiple engine options, starting from a 1.5-liter petrol engine to a more powerful 2.0-liter diesel variant. Power output ranges from 120 to 180 bhp, providing options for buyers who prioritize performance or efficiency.
Transmission choices include a 6-speed manual and an automatic gearbox, catering to customers’ shifting preferences. While specific mileage figures will depend on driving conditions, the expected mileage is around 15 to 20 km/l in city driving and could soar to 22 km/l on the highway, making it an economical choice for daily commutes and long drives alike.
Safety Features
Safety resonates throughout the new SUV’s design, starting with a robust structure featuring multiple airbags for the driver and passengers. Standard safety features include Anti-lock Braking System (ABS), Electronic Stability Program (ESP), and traction control.
For those looking for added assurance, higher variants may offer advanced driver-assistance features such as lane-keeping assistance and adaptive cruise control, underscoring the manufacturers’ unwavering commitment to safety.
Technology & Smart Features
The SUV embraces modern technology with a fully digital instrument cluster that provides real-time data about speed, fuel consumption, and navigation. Connected car features allow for remote access and vehicle tracking via a mobile app, providing convenience for today’s tech-savvy consumers.
Additional convenience features include keyless entry, a powered tailgate, and climate control, all designed to enhance the overall driving experience and provide maximum ease for users.
Variants & Expected Price in India
This new SUV is available in various variants, starting from a base model that is budget-friendly and gradually escalating to more premium models packed with advanced features. The expected ex-showroom price range is between ₹12 lakh to ₹20 lakh, making it competitive in the crowded SUV market.
From a value for money perspective, considering the features this SUV offers, it stands out as a smart investment for both urban commuters and families.
Comparison with Rivals
In its segment, the new SUV competes with well-established rivals such as the Hyundai Creta, Kia Seltos, and Tata Harrier. Its strengths lie in interior space, fuel efficiency, and features that cater to modern-day consumers.
While its performance metrics are comparable, its unique design language and comprehensive safety features set it apart. However, it may face challenges in brand recognition, especially against unstoppable players like Hyundai and Kia who have a more established presence in India.
Who Should Buy This SUV?
This SUV is ideal for urban families seeking a practical yet stylish vehicle that offers both comfort and technology. Its varied engine options cater to city users requiring efficient commuting solutions as well as highway drivers looking for robust performance during long journeys. Whether navigating through crowded cityscapes or hitting the highways, this SUV is designed to meet diverse needs.
Pros & Cons
Pros:
- Spacious and comfortable interior
- Competitive engine options
- Advanced safety features
- Stylish exterior design
- Good fuel efficiency
Cons:
- May face brand recognition issues
- Price is on the higher end for base variants
- Availability might be limited initially in some markets
Booking & Availability in India
The booking for this SUV is officially open, and interested buyers can reserve their unit through the manufacturer’s website or authorized dealerships. With the popularity of this model, expect a high demand; some enthusiasts may encounter waiting periods for delivery, particularly for higher variants. Estimated delivery timelines could vary from 4 to 12 weeks, depending on location and model availability across major Indian cities.
FAQs
What is the expected price of the SUV?
The ex-showroom price is expected to range from ₹12 lakh to ₹20 lakh.
What is the expected mileage?
The expected mileage is approximately 15 km/l in the city and up to 22 km/l on the highway.
What engine options are available?
Engine options include a 1.5-liter petrol engine and a 2.0-liter diesel variant.
What safety features does it include?
Key safety features include multiple airbags, ABS, ESP, and optional advanced driver-assistance features.
When can I expect delivery after booking?
Delivery timelines are expected to vary from 4 to 12 weeks based on variant and location.
Final Verdict
Overall, this new SUV marks an exciting chapter in India’s automotive landscape. With a well-thought-out design, an array of modern features, and competitive pricing, it offers compelling reasons for buyers to consider it. For those seeking a reliable, stylish, and feature-packed vehicle, this SUV appears to be a worthy addition to any family or individual’s lifestyle. As demand for SUVs continues to surge, this model is destined to make its mark in the Indian market, and it is indeed worth the investment. With our eyes on the road ahead, it seems like there’s much to look forward to in 2023 and beyond.

