This article is written by Jyoti Malhotra, Managing Director. volvo car india.Road safety has long been a core responsibility of the automotive industry. For decades, progress was defined by solid innovations like seatbelts, stronger vehicle structures, and airbags. These advances radically improved survival rates in accidents and saved millions of lives around the world. They remain the foundation of vehicle safety even today.Yet the context in which mobility operates has changed significantly. Roads are more congested, traffic behavior is more complex and driver attention is increasingly divided. In this environment, security can no longer be limited to protection after an incident. Attention should be paid to prevention before the risk increases. This shift is redefining how vehicles are designed and how manufacturers think about their role in society.
A more complex risk environment
Driving conditions in markets like India underline how multifaceted road safety has become. Vehicles share space with pedestrians, cyclists, two-wheelers, commercial traffic and unexpected obstacles. Rapid urbanization, increasing vehicle density and varying infrastructure quality add further complexities.Encouragingly, the national focus on road safety has increased through policy initiatives, improved enforcement and investment in highway infrastructure. However, infrastructure and regulation alone cannot address every risk scenario. The vehicles themselves must play a more active role in supporting safe outcomes.
This has accelerated the adoption of active safety systems. Technologies based on cameras, radar, sensors and advanced software continuously assess the vehicle’s surroundings and support the driver during critical moments. These systems are designed to assist human decision making, not replace it. Their effectiveness is often measured by what does not happen, that is, by the conflict that is avoided.
Software at the core of the modern vehicle
One of the most significant changes in the automotive sector is the increasing centrality of software. Traditionally, vehicles were defined by mechanical engineering excellence. Today, software architecture is equally crucial.Modern vehicles are increasingly developed on integrated technology platforms that allow hardware and software to function as an integrated system. This enables continuous improvement through software updates that can enhance performance, refine functionality and strengthen safety features throughout the vehicle’s lifecycle.This represents a fundamental change in ownership and responsibility. A vehicle is not static from the day it is delivered. Over time, it may become more intelligent and secure. From an industry perspective, this marks a move from one-time delivery to long-term accountability.At Volvo Cars, this philosophy underpins our approach to software defined vehicles. Centralized computing platforms enable faster data processing, support advanced driver assistance capabilities and allow learning from real-world driving situations. Therefore security becomes an ongoing process rather than a fixed specification.
Electric mobility and safety by design
India’s transition to electric mobility adds another important dimension to the security discussion. Electric vehicles behave differently due to accelerated torque delivery, changed weight distribution and higher voltage battery systems. These characteristics require security to be built into the vehicle architecture from an early stage.Battery safety, thermal management and crash protection are now at the center of design and development. Across the industry, these challenges are being proactively addressed, ensuring sustainability goals are matched by uncompromising safety standards. This alignment is critical to building consumer confidence and supporting long-term adoption of electric mobility.
human centered security
Despite rapid advances in technology, human behavior remains a decisive factor in road safety. Fatigue, distraction, and cognitive overload are realities that technology alone cannot eliminate. Therefore security systems must be designed with empathy.Driver monitoring, intuitive interfaces and intelligent alerts are most effective when they work judiciously and relevantly. The aim is to reduce risk without increasing complexity. This human-centred approach ensures that innovation delivers real world benefits on everyday roads.
looking forward
The aspiration of zero road deaths may seem ambitious, but meaningful progress has always started with bold goals. Security is not a milestone that can be achieved and set aside. It is an ongoing responsibility that evolves along with technology, infrastructure and behavior.As the industry moves from seatbelts to software and reactive safety to intelligent prevention, the opportunity is clear. By combining advanced technology with human understanding and supportive policy frameworks, mobility can become safer, cleaner and more efficient. Ultimately, every advancement in road safety serves a purpose. To ensure that every journey ends safely.
(TagstoTranslate)Road Safety(T)Connected Cars(T)Electric Vehicles(T)Active Safety Systems(T)Automotive Industry(T)Software Defined Vehicles(T)Human Centered Safety(T)Traffic Behavior(T)Sustainable Mobility(T)Volvo Car India


