Close Menu
Jobogor
    Facebook X (Twitter) Instagram
    JobogorJobogor
    • Home
    • Invoice Generator
    • Quotation Generator
    • Discount Calculator
    • ROI Calculator
    • More Tools
      • GST Invoice Generator
      • Profit Margin Calculator
      • E-commerce Break-even Calculator
      • Price Comparison Tool
    Facebook X (Twitter) Instagram
    Jobogor
    Car

    The rise of smart, connected and safety-driven vehicle accessories

    Amit PrakashBy Amit Prakash
    The rise of smart, connected and safety-driven vehicle accessories
    The rise of smart, connected and safety-driven vehicle accessories

    This article is written by Vishal Kaul, CEO, Uno Minda Aftermarket.India’s automotive ecosystem is undergoing a significant transformation. As one of the world’s largest automotive markets, India is experiencing rapid change driven by rising vehicle ownership rates, increasing use of digital technologies and greater emphasis on road safety measures. According to ICRA, automotive aftermarket revenue was approximately Rs 99,500 crore in FY2025 and is expected to reach approximately Rs 1.55 lakh crore by FY2030, highlighting the opportunities and potential of the market. This evolution is significantly redefining consumer expectations. Vehicles are no longer seen merely as a means of transportation; They are now becoming technologically advanced, intelligent systems. As a result, the automotive aftermarket is shifting from a traditional space to one defined by technology, safety, and overall user experience. In this new era, vehicle accessories are no longer seen as optional add-ons; Instead, they are seen as essential enablers of modern mobility. Indeed, consumers are looking for something that can help make their lives not only more efficient but also more convenient, secure and personalized.An important role is played by the implementation of connectivity services in making the above possible. Modern vehicle owners are now looking for options that will allow them to have better control over their vehicles at any time and from any location. To achieve these goals, consumers use vehicle accessories such as infotainment systems, GPS trackers, and remote vehicle management services. These technologies provide users with actionable insights, improving both convenience and ownership experience.

    Watch

    New Skoda Kushaq Drive Review: Know these things before buying. TOI Auto

    Security is another factor that has started to gain prominence as a purchasing decision. The need for preventive safety is being felt more strongly due to increasing traffic density and changing driving scenarios. Accessories such as rear-view cameras, parking sensors and tire pressure monitoring systems (TPMS) are being widely adopted across segments. These solutions not only reduce the risk but also increase driver confidence. Furthermore, accessibility of such products through the aftermarket sector is making safety features more affordable and available to the budget car segment as well.Apart from connectivity and security, intelligent and adaptive products are also being demanded by consumers. Customers today want products that add value and improve existing capabilities. Adaptive lighting systems and products that inform users about anticipated maintenance needs are gaining ground in consumer minds. They help improve efficiency and extend the life of the vehicle, thereby reducing the total cost of ownership.On the other hand, personalization has been playing an important role in shaping consumer behaviour. Today’s modern vehicle owners are not only looking for accessories that deliver superior performance but also reflect their personality. This shift has led to increased demand for automotive components that combine looks with useful features and smart technology. As a result, the integration of style, connectivity and security is creating a new category of premium aftermarket products.The shift towards smart, connected and safety-focused accessories highlights a new phase of evolution for India’s automotive aftermarket. With technologies like IoT, AI and data-driven solutions becoming more common, the aftermarket has an important role to play in improving the overall mobility experience in the country. Going forward, industry players will need to focus on delivering solutions that are reliable, easy-to-use, and future-ready that are in line with rising consumer expectations. The growing popularity of these advanced auto components is not just a passing trend, but a sign that a structural change is taking place in the way mobility is understood and experienced. As vehicles become more intelligent and user-friendly, assistive devices are set to play an even bigger role in boosting drivers’ confidence and making travel safer, smarter and more connected for people across the country.Disclaimer: The views and opinions expressed in this article are solely those of the original author and do not represent the Times Group or any of its employees.

    (TagstoTranslate)Smart vehicle accessories(T)Connected vehicle technology(T)Automotive aftermarket growth(T)Vehicle safety features(T)IoT in automotive(T)Personalized vehicle accessories(T)Vehicle management systems(T)Road safety technology(T)Adaptive automotive products

    Amit Prakash

    Hi, I’m Amit Prakash – a content writer and digital marketer who loves writing on every topic to make things simple and useful for readers.

    Related Posts

    Simple Ultra vs Ola S1X+ e-scooter battle! Compare pricing, ranges and more

    April 18, 2026

    Volvo cars will become expensive from May 1: Prices will increase by up to Rs 1 lakh!

    April 17, 2026

    Auto and EV deals to remain steady but cautious in 2026: What’s changing?

    April 16, 2026

    Comments are closed.

    Recent Posts
    • The rise of smart, connected and safety-driven vehicle accessories
    • Simple Ultra vs Ola S1X+ e-scooter battle! Compare pricing, ranges and more
    • Volvo cars will become expensive from May 1: Prices will increase by up to Rs 1 lakh!
    • Auto and EV deals to remain steady but cautious in 2026: What’s changing?
    • Big year for the Indian auto sector! Sales rise 10% to record high in FY26
    • The real cost of owning a car in India! 5 year breakdown of petrol vs diesel vs EV
    • Maruti Suzuki to expand EV lineup across all segments by 2031, four new EVs planned
    • Delhi EV policy draft: Full tax exemption on EVs by 2030, price cap revealed
    • If electric vehicles don’t solve traffic, what will they do?
    • Royal Enfield Flying Flea C6 launched! Pricing, range, features and more explained
    Tags
    ad optimization advertising automation AI in business AI in digital marketing AI in marketing AI marketing AI marketing tools AR marketing automation in digital marketing Big Data Business Growth business innovation 2025 Campaign Performance chatbot strategy Content Optimization Conversion Rate CRM Tools customer engagement Customer Segmentation Cybersecurity data-driven marketing digital marketing digital marketing 2025 Digital Marketing Security digital marketing trends Digital marketing trends 2025 Email Marketing future of marketing immersive marketing IoT Marketing lead generation machine learning machine learning in business Marketing Analytics marketing automation Marketing ROI Marketing Strategy marketing tools online customer service Phishing Predictive Analytics programmatic advertising Social Media Analytics social media marketing VR marketing
    • About US
    • Contact Us
    • Terms of Use
    • Disclaimer
    • DMCA Policy
    • Cookie Privacy Policy
    • Corrections Policy
    • Editorial Policy
    • Ethics Policy
    • Fact Check Policy
    • California Consumer Privacy Act (CCPA) Policy
    • GDPR Policy
    © Copyright 2026 www.jobogor.com

    Type above and press Enter to search. Press Esc to cancel.