Author: Amit Prakash

This article is written by Praveen Pothumanthi, Partner, EY-Parthenon.Rare earth magnets are an important raw material in the automotive, defense and electronics industries. In the automotive context, magnets are used in the manufacturing of electric vehicle (EV) motors and other fuel agnostic components such as sensors, braking systems, infotainment speakers, etc. There are two types of rare earth magnets – NdFeB (Neodymium Iron Boron or “New” magnets) and Sm-Co (Samarium Cobalt). Neo magnets are the preferred choice for automotive applications due to their lower price and higher magnetic strength-to-weight ratio than Sm-Co.China has the largest reserves of rare earths at…

Harley-Davidson is all set to introduce its latest offering, the X440T for the Indian market on December 6. Jointly developed with Hero MotoCorp, the new model expands the X440 family and was recently teased. From the early photos shared, it appears that the model has made some cosmetic, design changes while retaining most of the mechanical components of the X440. Here’s a quick look at everything you need to know. Harley-Davidson X440T: Key details you need to knowThe most noticeable change on the X440T is its redesigned rear. The tail is now longer and sleeker, complemented by a revised seat…

India Bike Week has announced a big change in 2025. The 12th edition of the event will now be held in Panchgani, Maharashtra on December 19 and 20. The change comes after the rescheduling of the district council elections in Goa, which clashed with the original IBW dates. Riders can now expect cooler mountain weather, beautiful mountain routes and a more intense outdoor experience. Organizers say the essence of IBW remains intact, but the new venue offers an opportunity to reimagine the festival’s format.Tickets purchased for the Goa venue will remain valid for Panchgani. A refund option is available for…

Bajaj Auto has brought back its ‘Pulsar Hat-Trick Offer’ as the company looks to end the year on a high after a strong festive season. The limited period plan returns with added value, giving buyers savings of up to Rs 15,500, depending on the model.The offer comes as a continuation of the festive demand that has taken Pulsar sales to record levels. With customer interest still strong, Bajaj says the idea is to offer similar benefits to those planning to buy the motorcycle before the year ends.Triumph Speed ​​400 , Is it boring to ride? , TOI AutoPulsar Hattrick Offer:…

Vietnamese EV maker VinFast has taken another step towards expanding its presence in India by signing an MoU with the Government of Tamil Nadu. As part of the arrangement, the company will gain access to 200 hectares at the SIPCOT Industrial Park near its current Thoothukudi base, paving the way for a major expansion.The move represents a new investment of US$500 million, the second phase of Vinfast’s larger US$2 billion plan for the region. The new phase will focus on building dedicated facilities for electric buses and electric two-wheelers, covering everything from manufacturing and assembly to testing. In return, the…

Tata Motors has recently launched the new 2025 Tata Sierra SUV in the Indian market. It marks the return of the iconic Sierra nameplate, which was discontinued in 2003 and is a bold departure from the classic SUVs that ruled the roads in the 2000s. Interested customers can book the SUV online or by visiting their nearest Tata dealership from December 16, 2025, and deliveries will begin from January 15, 2026.Earlier, the company had announced its starting price only at Rs 11.49 lakh (ex-showroom). And now, Tata Motors has revealed the prices of most of the new Sierra variants, only…

The much-awaited 2025 Indian Car of the Year (ICOTY) and Indian Motorcycle of the Year (IMOTY) awards have been announced. Established in 2005 for ICOTY and 2007 for IMOTY, the awards are judged by a nationwide jury of automotive journalists who collectively evaluate and vote for the winners based on their expertise and real-world assessments.The decision process takes into account key parameters such as performance, safety, fuel efficiency, technology, overall value and other relevant factors. Since its inception, the awards have been supported by JK Tyre. ICOTY honors are presented in three categories: Indian Car of the Year, Premium Car…

JSW MG Motor India has announced a 2 percent increase in prices of all its models. The price hike will be effective from January 1, 2026 and MG says it is a response to rising input costs and broader macroeconomic factors impacting the automotive sector. The company explained that the revision is necessary to partially absorb increased expenses in manufacturing and supply chain operations.The upcoming revision is set to affect some of MG’s high-demand models. Topping the list is the Windsor EV, currently the company’s best-selling electric car, which is likely to see a price hike of up to Rs…

Domestic automaker Mahindra & Mahindra has released the first official teaser of the updated XUV700, which will be launched with its new name XUV 7X0. Scheduled for its debut on January 5, 2026, the Mahindra XUV 7XO becomes the brand’s next combustion-engine model to adopt the updated naming convention after the XUV 3XO, which replaced the XUV300 through a significant redesign.2025 Tata Sierra first drive review: The icon is back but worth the hype?In the teaser, Mahindra offers a quick glimpse of several updated styling cues – a redesigned front grille, sharper tail-lamp elements, and a profile showcasing new C-shaped…

Kia India is all set to launch the next generation Kia Seltos SUV in the Indian market tomorrow i.e. on December 10, 2025. The SUV will have a completely new design, a completely new design, additional features, better safety and more. The company has already released several teasers, giving us a clear look at the exterior including the front and rear profiles.2025 Tata Sierra first drive review: The icon is back but worth the hype?The next-generation Seltos will continue to compete with the likes of Hyundai Creta, Maruti Victoris, Grand Vitara, Skoda Kushaq, VW Taigun and the recently launched Tata…